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Monetizing a Company's Web Site Marketing Articles | June 5, 2002
Copyright 2002 (c) Dave Hertner, All rights Reserved.Permission is granted to electronically reprint the followingarticle, in your publication, e-book or web site, as long asthere are no changes made ...


Copyright 2002 (c) Dave Hertner, All rights Reserved.
Permission is granted to electronically reprint the following
article, in your publication, e-book or web site, as long as
there are no changes made to the copyright info and the
resource box is included with the article.

Please contact the author at:
mailto:effectus@cyberwealth-institute
if this article is used. Please include publication location
information.

=====================Begin Article Here=====================

"Monetizing a Company's Web Site"

by Dave Hertner
? Copyright 2002
All Rights Reserved

Do you know that most corporate web sites make NO money for
the companies that own them? They simply set up this elaborate
whiz-bang site that is intended to provide information to
the public about the products or services they offer.

What a bunch of phooey!!

A web site should not exist if its sole purpose is anything
other than to make money for the entity that owns it.

I don't know whether or not you noticed or not but for me
there were costs involved in the creation and maintenance of
my web site.

I work for a large company that receives about 35,000 visits
to its website per year. They have a web master who gets
paid about $50,000 per year and he does a beautiful job in
maintaining a beautiful web site. This translates into a
cost of $1.43 per visit. How long would you and I last in
business if we had to pay $1.43 to each person who visited
our site?

One day I went to the president of the company and asked him
how much the web site was earning the firm. He just sort of
blinked. "The web site isn't a revenue generator" he said. I
asked him if he knew what an 'Unrealized Asset' was. I got a
blank stare and 'a you are starting to waste my time' look.

This is a VERY common occurrence!! You would think that in
this day in age the people running these large companies
would be utilizing every mechanism within the company to
generate additional revenue. This is just not the case.

Here is an OPPORTUNITY!!! Take note please!! If you have
even modest skill with the computer you will be able to go
into a company and turn their web site into a revenue
generator.

Here are the steps:

1. Look through your local phone book and target the medium
size businesses. Businesses where you cannot buy their
products either through retail or wholesale channels are
best.

2. Visit their web sites and find out whether they have any
advertising or buttons that link you off to areas where you
can make purchases. If not you have yourself what I call a
'Dead Site".

3. Your next move is to call the company and ask for the Web
Master. Ask this person whether heshe thinks that the
managementowner would like to generate additional non-core
product revenue. If the answer is yes you make an
appointment to meet the Web Master and hisher boss as . Wholesale Air Jordan Shoes Wholesale Nike Air Max Shoes Cheap Nike Shoes Wholesale Nike Shoes Wholesale Kids Nike Shoes Wholesale Air Jordan Wholesale Nike Shoes China Cheap Air Max 270 Mens Cheap Air Max 97 Online Cheap Nike Air Max 90 Premium